Ad World AI

Empowering senior marketers and advertisers with cutting-edge AI strategies and immediately actionable insights to drive real-world results.

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Brand DNA

Mission

Empower senior marketers and advertisers with cutting-edge AI strategies and immediately actionable insights to drive real-world results.

Vision

To become the world's most influential platform bridging AI innovation and practical marketing excellence.

Values

Innovation : Constantly evolving at the forefront of AI and marketing.

Accessibility : Providing clear, practical, and immediately applicable insights.

Credibility : Building upon the trust and authority of the established Ad World brand.

Networking : Fostering strong, quality connections and professional growth.

Personality

Professional yet Approachable : Authoritative but welcoming to facilitate meaningful discussions.

Insightful : Knowledge-rich, concise, and immediately useful.

Empowering : Inspiring confidence in adopting new workflows and strategies.

Forward-thinking : Anticipating trends and offering visionary guidance.

Positioning

The definitive intersection of advanced AI techniques and practical marketing applications, specifically tailored for senior marketers who seek clear, concise, and implementable solutions to elevate their professional effectiveness and results.

Promise

Ad World AI offers attendees immediate, practical AI strategies and a premier networking environment—delivering tools, insights, and connections that enhance their professional authority and drive measurable marketing results.

Key Messaging Pillars

Practical Insights : Delivering immediately actionable takeaways and hands-on knowledge.

Game-Changing Workflows : Transforming existing marketing processes through the power of AI, resulting in increased efficiency and higher ROI.

Strategic Thinking : Encouraging a forward-looking, strategic approach to AI in advertising and marketing, enabling sustained competitive advantage.

Typography

Primary Typeface

Roboto Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
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Secondary Typeface

Inter Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
!@#$%^&*()

Colors

Primary Colors

Deep Navy Blue

#0D1B2A

Electric Cyan

#00A8E8

Secondary Colors

Bright Coral

#FF6B6B

Neutral White

#FFFFFF

Light Grey

#E9ECEF

Alignment of Content

Make sure that the content of the hero section is vertically centered between the bottom of the navigation bar and the bottom of the viewport height.

The goal is to ensure that the contents are visually balanced when viewed, perfectly centered within the available screen space below the navigation.

Hero Section Alignment Rule

Adjusted Alignment of Content with Price Increase Bar

Make sure the content of the hero section is vertically centered between the bottom of the navigation bar and the top of the price increase bar.

If the price increase bar is visible, the hero content should adjust its center point between these two sections to keep the layout visually balanced.

Hero Section Alignment Rule
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